Analysys International: The Volume of Chinese Online Retail Market Reached 134.2 Billion in Q3, 2010

  The statistics from Enfodesk, the Seasonal Survey of Chinese Online Retail Market in Q3, 2010, to be released by Analysys International, shows that the market volume of Chinese online retail has reached 134.2 billion Yuan, with its sequential growth rate being 14.3% and year-on-year increase rate being 100.4%.

  According to the statistics of Enfodesk, the market volume of the first 3 quarters has reached 347.8 billion in 2010. And the statistics of NBSC at the same period shows that the total retail sales of social consumer goods was 3,800 billion Yuan, among which the total sales volume of goods reached 3400 billion Yuan, and online retail represented 3.96% of the total market. Its rapid growth is beyond the expectation of MOFCOM. Analysys International predicts that the ratio of total Chinese online retail to total sales of social consumer goods in society will attain 3.7% in 2010.

  Seen from the statistics of segment online sales market, the growth in volume is driven by the main force of costume and 3C goods in Q3. In terms of social consumer goods, hot consumption grew rapidly. The trade volume of automobile rose by 34.9% and that of furniture by 38.4%, while the consumer goods and digital home appliances grew relatively slowly. Since this hot consumption is not the mainstream, the main segment market which secures online sales growth will center on clothing and 3C goods, whose growth rate outruns off-line channels.

  In addition, traditional costume industry with the aid of group-buying accelerates its procedure of internetization, which in turn drives the rapid growth of the total consumption market.

  Research Definitions

  Online SalesRetail: It refers to the retails accomplished by enterprises through internet. The buyers refer to individual online buyers. The two parties, sellers and buyers use online applications to realize information searching (information flow), transaction (capital flow) and delivery (logistics) and etc.

  Research Statement
  The industrial analyses, provided by Analysys International, mainly reflect the current situation, trend, inflection point, commercial law and manufacturers' situation. The figures and statistics are drawn by adopting a unique industrial analysis model combined with the research and study methods used by market, industry and manufactures. All the data are based on industrial macro and historical data, seasonal end-users' and business information.

  It is believed that data concluded from research into market and trade is within acceptable errors. It can reflect the trend and commercial laws accurately.
  Results obtained by the means of professional research methods are for reference. The actual data can be obtained by checking on financial report issued by manufacturers.

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  About Enfodesk
  Enfodesk is an industrial data base for subscription offered by Analysys International. It aims to help you perceive opportunities and risks in the Internet age with on-line database search, analyst interaction, market alarms and other functions. Enfodesk can help you get information in time and know more about:
  The business mode and trend of the Internet and mobile web market
  The trend in policy towards the Internet and Internetized market
  The activities and preferences of Internet and mobile web users
  The potential clients and commercial opportunities
  The more valuable partners and cooperation mode
  The trend and effects of e-marketing

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