Analysys International: Youku, Tudou and Sohu Rank Top 3 in China Online Video Market in Q1, 2010

The statistics from Enfodesk, the Seasonal Survey of China Online Video Market in Q1, 2010, recently released by Analysys International, shows that Youku, Tudou and Sohu rank Top 3 in terms of revenue in China online video market.



In this quarter, Youku and Tudou continued to hold their place in 1st-tier camp, and Sohu came the third. Youku and Tudou share similar strategic layout and operation mode. They keep exploring innovated marketing value of online video and the use of UGC at the meanwhile purchasing films copyright actively so as to widen the gap with other independent online video websites. Moreover, dependent on its rich user resources, marketing resources and its continued investment in copyright, Sohu has posed threat to Youku and Tudou. The online video websites under broadcasting companies were at the beginning stage in Q1 and their market share was relatively small. However, the exclusive copyright of World Cup will help CNTV increase its market share and the market will see temporary changes. Whether CNTV could take dramatic turns is totally relied on its long-term efforts to its advertisers and users after the World Cup.


Note: Since Q1, 2010, Analysys International has expanded the definition of online video market volume in its seasonal survey. It includes the manufactures that provide video sharing, P2P stream media and online films.


For more information about China online video market, please review the Enfodesk by Analysys International or contact the Customer Service of Analysys International.



Research Definitions


Online Video: The File that could be played and viewed on line, in the format of WMV, RM, RMVB, FLV, MOV and other stream media formats. Here ¡°online¡± includes two ways: by the means of browser and by the means of terminal software.


Market Volume of Online Video: It is calculated against enterprises¡¯ actual revenue of this quarter. This report just computes the revenue of in-stream ads, web graphic ads and other forms.


Research Statement


The industrial analyses, provided by Analysys International, mainly reflect the current situation, trend, inflection point, commercial law and manufacturers¡¯ situation. The figures and statistics are drawn by adopting a unique industrial analysis model combined with the research and study methods used by market, industry and manufactures. All the data are based on industrial macro and historical data, seasonal end-users¡¯ and business information.


It is believed that data concluded from research into market and trade is within acceptable errors. It can reflect the trend and commercial laws accurately.

Results obtained by the means of professional research methods are for reference. The actual data can be obtained by checking on financial report issued by manufacturers.


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About Enfodesk


Enfodesk is an industrial data base for subscription offered by Analysys International. It aims to help you perceive opportunities and risks in the Internet age with on-line database search, analyst interaction, market alarms and other functions. EnfoDesk can help you get information in time and know more about:


The business mode and trend of the Internet and mobile web market

The trend in policy towards the Internet and Internetized market

The activities and preferences of Internet and mobile web users

The potential clients and commercial opportunities

The more valuable partners and cooperation mode

The trend and effects of eMarketing


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