Analysys International: China Online Ads Created 30.07 Billion Yuan in Q4, 2013

Analysys International: China Online Ads Created 30.07 Billion Yuan in Q4, 2013 The statistics from EnfoDesk, the Seasonal Survey of China Online Ads Market in Q4, 2013, released by Analysys International, shows that China online ads have created 30.07 billion Yuan in Q4, 2013, up 42.8 percent compared with Q4, 2012. After the rapid development in Q2 and Q3 in 2013, the growth of online ads market has slowed in Q4 but the overall size of the market hit 30 billion Yuan for the first time. Analysys International holds that China online ads market has several aspects worth concerns in Q4, 2013: First, the overall online ads market has stabilized. Overall, macroeconomic developments and adverting maintain a steady growth in Q4. Second, new technologies have changed the way of online resource consolidation and become the driving force in the market. One year after the DSP and RTB entered China market since 2012, advertisers and media¡¯s acceptance towards resources organization has gradually enhanced. New technology could solve the problem of complicated resource and improve delivery efficiency. At this stage, DSP platform begin to enter the phase of rapid development. In the next few years, new forms of advertising will increasingly attract the advertisers¡¯ attention, driving the development of the overall online ads market. Third, Media forms develop into vertical segment, and video, media and other vertical segments have become the major growth point of online ads. On one hand, it can be seen that the size of video ads¡¯ share has gradually enhanced, while the market share of keyword ads and branding graphic ads was slightly squeezed. On the other hand, vertical media plays an outstanding role at this stage. The rapid development of automobile, real estate and other fields has been proven. The opportunities of game media, health care and education market have to be tapped. Research Statement The industrial analyses, provided by Analysys International, mainly reflect the current situation, trend, inflection point, commercial law and manufacturers¡¯ situation. The figures and statistics are drawn by adopting a unique industrial analysis model combined with the research and study methods used by market, industry and manufactures. All the data are based on industrial macro and historical data, seasonal end-users¡¯ and business information. It is believed that data concluded from research into market and trade is within acceptable errors. It can reflect the trend and commercial laws accurately. Results obtained by the means of professional research methods are for reference. The actual data can be obtained by checking on financial report issued by manufacturers. About EnfoDesk EnfoDesk is a commercial information platform provides the economic development of China innovation industry for client based on subscription system. EnfoDesk has become the preferred information tool for domestic and foreign government, enterprises, investment institutions and professionals to know more about market, as well as enhance judgment, innovation and decision-making. EnfoDesk has the most abundant content recourses and analysis model, the most professional information analysis and search tools as well as the most worthy value-added service of analyst and the most convenient directional push service in the industry. We provide credible, reliable, available and cost-effective information and data to ensure that our clients could seize business opportunities and avoid risks in the continuous development and dramatic changes of market. EnfoDesk fully integrate internal and external resources through an open platform. Based on statistics, information and tools, we built a commercial information service platform with rich module that client can select and subscribe the module based on their demands. We help you get information in time and know more about: -The trend of macroeconomic environment development; -Industrial environment and trend of market development; -Existing and potential competitors and partners; -Development and changes of competing products and trend of innovative products; -Clients¡¯ demands and changes in behavior.