Analysys International: Tencent and PWRD See Significant Growth in China Online Client Game

The statistics from EnfoDesk, the Seasonal Survey of China Online Client Game Market in Q3, 2013, released by Analysys International, shows that China online client game market hit 14.164 Billion Yuan, maintaining unchanged competition pattern. Each company has different market share. Tencent dominate and occupy half market share, followed by NetEase, Sdo.com and changyou.com. PWRD catch up with the trend.

 

In Q3,2013, China online client game market hit 14.164 Billion Yuan, rise 5.3 percent compared to the previous quarter. Relying on its strong platform and extensive product line, Tencent market share continues to lead the client game market in the student¡¯s summer holiday in this quarter. Throughout the changes of competition structure in past few quarters, only Tencent¡¯s share expanded from 40.9 percent in Q4 2012 to the present 49 percent. However, the market share of other top six enterprises declined. The low season of client game did not affect Tencent¡¯s dominant position in the market.

After ten years of operations, NetEase's ¡°Fantasy Westward Journey¡± is in one of the biggest version update in this quarter and it was directly named the new version "Fantasy Westward Journey 2¡±which will continue to support the future revenue of NetEase in a long period of time. In addition, ¡°Three Heroes¡±, ¡°Dragon Sword¡±, ¡°Tibetan Legend¡± and a variety of new products also represent the NetEase¡¯ exploration in segments market outside of the MMO game.

Sdo.com is in products blank stage in this quarter without the support of masterpiece. Its several online or tested products were not making a lot of promotion. Especially the key product ¡°Space-time Rift¡± was announced outage only less than two quarters of operation. It has become an indisputable fact that its operational capabilities of products is declining in recent years,.

The ¡°New Demi-Gods and Semi-Devils¡± of changyou.com started to test this quarter and it will be online next quarter. Relying on its accumulated popularity and reputation, changyou.com will start to strengthen in next quarter and it expected to have a more substantial growth in the next quarter.

Two consecutive quarters growth of PERFECT WORLD is above average. Its newly released games ¡°Saint Seiya OL¡± and "Swordsman¡± is in a prominent position among all new products of this year. The two works are, without exception, adaptations by well-known IP. Compared to the original work, adaptations have better promotion capability and stronger sense of immersive. It was highly recognized by players and it also shows that branding has become increasingly apparent of client game.

EnfoDesk predicate that the overall pattern of China client game will maintain stable growth. PWRD will gradually narrow the gap between changyou.com . Tencent will maintain a dominant position and break 50 percent of the overall share next quarter.

 

Research Statement

The industrial analyses, provided by Analysys International, mainly reflect the current situation, trend, inflection point, commercial law and manufacturers¡¯ situation. The figures and statistics are drawn by adopting a unique industrial analysis model combined with the research and study methods used by market, industry and manufactures. All the data are based on industrial macro and historical data, seasonal end-users¡¯ and business information.

 

It is believed that data concluded from research into market and trade is within acceptable errors. It can reflect the trend and commercial laws accurately.
Results obtained by the means of professional research methods are for reference. The actual data can be obtained by checking on financial report issued by manufacturers.

 

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