|Analysys International: Google Map Slide in China¡¯s Mobile Map Market 2012Q2
|According to the Quarterly Survey of China's Mobile Map Client Market recently released by EnfoDesk£¬ Analysys International£¬ Amap£¬ Google Map and Baidu Map took top 3 in China's mobile map market concerning accumulated accounts with market share of 25.7%£¬ 17.5% and 17.3% respectively. Overseas brand represented by Google Map and Nokia Map continue to slide and China's mobile map users accelerate the concentration of domestic brands.
EnfoDesk shows that the problem of license results that the current version couldn't update and service is not stable. Such problems affected Google map users' experience and its market share dropped from 23.2% from last quarter to 17.5% at present. As predicted£¬ Apple Map will come to China in October and iOS will give up pre-installed Google Map. If the above problems are not solved quickly£¬ it's hard for Google map to reverse the situation. Affected adversely by the sales of Nokia mobile phone terminals and the distribution of many users to Android/iPhone£¬ the simple platform of Nokia map saw its market share drop from 9.6% last quarter to 7.3%.
Users' requirement frequency and required data quality for nearby info£¬ local shops£¬ and public transportation have improved. In additional to traditional map data£¬ Baidu map accesses to the internet to get info and accesses to 3rd party vertical website to get associated data. It depends on its strong capacity for data integration and accelerates its development towards life search. Baidu took its mobile map service as a strategic program. Its continuous input produced positive results. Market share of Baidu map has risen from 13.6% in Q1 to 17.3% in Q2£¬ which is very close to Google's 17.5%. It is predicted that it will overrun Google in July£¬ ranking second.
EnfoDesk holds that as a major traffic entrance of mobile internet£¬ map is playing a more and more important role. It will attract many users and acquire users' info. Up to 25% mobile phone advertises is closely related to map and associated applications. Mobile map will generate many mobile services£¬ especially users' location and O2O innovated application associated with off-line providers. Mobile map is a most potential field to convert business model to currency for next phase of mobile internet market.
Mobile Map Client Terminal£º It refers to map browse and inquiry through client on mobile phone. The concrete applications include map browse£¬ interests search£¬ nearby inquiry£¬ transportation inquiry£¬ self-location inquiry£¬ other's location inquiry£¬ online voice navigation and so on. Typical mobile map are Google map£¬ Baidu Map and Navidog etc.
Note£º the above products is based on APP brands and only counts smartphone system£¬ excluding non-smartphone system such as MTK£¬ Java£¬ Symbian£¬ S40 and lower version£¬ neither mobile navigation client of local version£¬ mobile social applications and mobile life service applications.
Accumulated Accounts (UV)£º the accumulated accounts of mobile map clients (online mobile map navigation) refers to the real registered accounts (minus unsubscribed accounts)
The industrial analyses£¬ provided by Analysys International£¬ mainly reflect the current situation£¬ trend£¬ inflection point£¬ commercial law and manufacturers' situation. The figures and statistics are drawn by adopting a unique industrial analysis model combined with the research and study methods used by market£¬ industry and manufactures. All the data are based on industrial macro and historical data£¬ seasonal end-users' and business information.
It is believed that data concluded from research into market and trade is within acceptable errors. It can reflect the trend and commercial laws accurately.
Results obtained by the means of professional research methods are for reference. The actual data can be obtained by checking on financial report issued by manufacturers.
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