Analysys International: China¡¯s Mobile Map App User Was 220 Million 2012Q2

According to the Survey of China's Mobile Map Client Market 2012Q2£¬ recently released by EnfoDesk Analysys International£¬ the number of accumulated accounts of China's mobile map client market was 229 million by the end of June£¬ with a sequential growth rate being 33% and a year-on-year increase of up to 206%. The penetration of mobile map App internet users gets close to 50%. Major competitors embarked on a decisive battle.

 

According to EnfoDesk£¬ major providers took turns to play in mobile map market in Q2. On one hand£¬ traditional overseas mobile map represented by Google and Nokia saw a gradual recession due to some problems of license£¬ trade volume of terminals and simple platform coverage£» on the other hand£¬ Apple£¬ Amazon issued their own mobile map app£¬ Nokia integrated Bing Map and Google issued 3D map£¬ making possible the seamless switch between Google map£¬ Google earth and Google street and Google also accelerated its entry into auto market.

EnfoDesk holds that with better preparation£¬ the above overseas mobile map giants may come to Chinese market with mighty or return in the latter half of the year. This might clean up domestic mobile map market where mobile phone is over-cheap copy. The competition of channels of application store of domestic manufacturers such as Amap£¬ Baidu Map£¬ Tiger Map£¬ Mapbar£¬ Navidog etc deserves our greatest attention in the latter half of the year.

Research Definition
Mobile Map Client£º It refers to map browse and inquiry through client on mobile phone. The concrete applications include map browse£¬ interests search£¬ nearby inquiry£¬ transportation inquiry£¬ self-location inquiry£¬ other's location inquiry£¬ online voice navigation and so on. Typical mobile map are Google map£¬ Baidu Map and Navidog etc.

Note£º the above products is based on APP brands and only counts smartphone system£¬ excluding non-smartphone system such as MTK£¬ Java£¬ Symbian£¬ S40 and lower version£¬ neither mobile navigation client of local version£¬ mobile social applications and mobile life service applications.

Accumulated Accounts (UV)£º the accumulated accounts of mobile map clients (online mobile map navigation) refers to the real registered accounts (minus unsubscribed accounts)

Research Statement
The industrial analyses£¬ provided by Analysys International£¬ mainly reflect the current situation£¬ trend£¬ inflection point£¬ commercial law and manufacturers' situation. The figures and statistics are drawn by adopting a unique industrial analysis model combined with the research and study methods used by market£¬ industry and manufactures. All the data are based on industrial macro and historical data£¬ seasonal end-users' and business information.

It is believed that data concluded from research into market and trade is within acceptable errors. It can reflect the trend and commercial laws accurately.
Results obtained by the means of professional research methods are for reference. The actual data can be obtained by checking on financial report issued by manufacturers.

About Analysys International
Analysys International is a leading advisor on the technology£¬ media and telecom (TMT) industries in China. We provide data£¬ information and advice to 50£¬000 clients worldwide representing 1£¬500 distinct organizations£¬ deliver over 150 consulting engagements a year£¬ and hold more than 20 events that draw in over 8£¬000 attendees. Our clients include executives from companies as technology vendors£¬ vertical information technology users£¬ as well as professionals from professional service companies£¬ the investment community and government agencies. Our mission is simple and clear£º we help our clients make better business decisions. For more information£¬ please visit our website at http£º//english.analysys.com.cn.

About EnfoDesk
EnfoDesk is an industrial data base for subscription offered by Analysys International. It aims to help you perceive opportunities and risks in the Internet age with online database search£¬ analyst interaction£¬ market alarms and other functions. EnfoDesk can help you get information in time and know more about£º
The business mode and trend of the Internet and mobile web market
The trend in policy towards the Internet and Internetized market
The activities and preferences of Internet and mobile web users
The potential clients and commercial opportunities
The more valuable partners and cooperation mode
The trend and effects of e-marketing

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