Analysys International: Baidu Map Lead China¡¯s Mobile Mapping Market

According to EnfoDesk£¬ recently released by Analysys International£¬ Baidu Map£¬ Google Map and DD Map with their share of 68.55%£¬ 8.0% and 6.1% occupied first three positions in China's mobile mapping websites as for daily UV. Baidu Map£¬ Google Map and Sogou Map with their share of 86.2%£¬ 7.3% and 1.7% took up first three positions in China's mobile map websites concerning daily PV.

 

As the survey shows£¬ in the mobile mapping market£¬ Baidu Map and Google Map continued to occupy the first two positions on the aspect of daily UV. However£¬ DD Map replaced Mapbar£¬ ranking third. From this£¬ we can see that local life service demands are growing. Simple map data£¬ POI£¬ route planning fail to satisfy public's daily needs.

EnfoDesk holds that Baidu search contributed huge traffic to its map£¬ which allows its map to hold the first place tightly. Even Google Map kept dropping due to many factors£» it relies on its reputation and high user fidelity to keep the second place. DD Map ranked third featured mainly local life services.

In additional to basic daily trip functions£¬ local life service£¬ as a core demand drives manufactures to establish local life service platform based on map. The fact that DD Map climbed to 3rd place implies that local life service enjoys very potential development in mobile mapping market.

Besides£¬ the players in 1st tier began to think about whether it's time for using mobile map to gain profits. For example£¬ Baidu is planning to build live advertising platform and offer customized location promotions. This implies that Baidu plans to convert its map's huge traffic to profits. The market is getting mature. Manufactures will soon make profits while offering life and trip services. 

Definition£º
PV£º Page View£¬ is a request to load a single HTML file (web page) of an Internet site.
UV£º Unique Visitor£¬ is an IP address plus a further identifier.

Research Statement
The industrial analyses£¬ provided by Analysys International£¬ mainly reflect the current situation£¬ trend£¬ inflection point£¬ commercial law and manufacturers' situation. The figures and statistics are drawn by adopting a unique industrial analysis model combined with the research and study methods used by market£¬ industry and manufactures. All the data are based on industrial macro and historical data£¬ seasonal end-users' and business information.

It is believed that data concluded from research into market and trade is within acceptable errors. It can reflect the trend and commercial laws accurately.
Results obtained by the means of professional research methods are for reference. The actual data can be obtained by checking on financial report issued by manufacturers.

About Analysys International
Analysys International is a leading advisor on the technology£¬ media and telecom (TMT) industries in China. We provide data£¬ information and advice to 50£¬000 clients worldwide representing 1£¬500 distinct organizations£¬ deliver over 150 consulting engagements a year£¬ and hold more than 20 events that draw in over 8£¬000 attendees. Our clients include executives from companies as technology vendors£¬ vertical information technology users£¬ as well as professionals from professional service companies£¬ the investment community and government agencies. Our mission is simple and clear£º we help our clients make better business decisions. For more information£¬ please visit our website at http£º//english.analysys.com.cn.

About EnfoDesk
EnfoDesk is an industrial data base for subscription offered by Analysys International. It aims to help you perceive opportunities and risks in the Internet age with online database search£¬ analyst interaction£¬ market alarms and other functions. EnfoDesk can help you get information in time and know more about£º
The business mode and trend of the Internet and mobile web market
The trend in policy towards the Internet and Internetized market
The activities and preferences of Internet and mobile web users
The potential clients and commercial opportunities
The more valuable partners and cooperation mode
The trend and effects of e-marketing

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