Analysys International: Autonavi and NavInfo Lead China¡¯s Mobile Mapping Market

According to the Quarterly Survey of China's Mobile Mapping Market 2012Q1£¬ Top 3 players Autonavi£¬ NavInfo and Careland respectively occupied 45%£¬ 43.2% and 6% market share by the end of Mar. 2012.


EnfoDesk finds that total market share of Autonavi and NavInfo rose from 85.5% last quarter to 88.2% this quarter. E-map users and brand got further concentrated£¬ however it didn't reach monopoly threshold of 50%. Meantime£¬ other providers' market share dropped from 14.5% last quarter to 11.8% this quarter. The fierce price competition in e-map market£¬ especially considerable needs for high definition map required by mobile phone map or navigation service providers will put e-map providers in 2nd tier in a difficult situation.

Research Definitions£º
Mapping Market£º refers to brand mapping market which is related to mobile internet. Typical brandsare Autonavi£¬ NavInfo and so on.

Note£º the above definition is based on mapping brands and only includes brand mapping distribution in mobile internet market (mobile map£¬ mobile navigation and other applications)£¬ excluding map API (applications involved map API such as mobile social£¬ mobile life services and so on).

Research Statement
The industrial analyses£¬ provided by Analysys International£¬ mainly reflect the current situation£¬ trend£¬ inflection point£¬ commercial law and manufacturers' situation. The figures and statistics are drawn by adopting a unique industrial analysis model combined with the research and study methods used by market£¬ industry and manufactures. All the data are based on industrial macro and historical data£¬ seasonal end-users' and business information.

It is believed that data concluded from research into market and trade is within acceptable errors. It can reflect the trend and commercial laws accurately.
Results obtained by the means of professional research methods are for reference. The actual data can be obtained by checking on financial report issued by manufacturers.

About Analysys International
Analysys International is a leading advisor on the technology£¬ media and telecom (TMT) industries in China. We provide data£¬ information and advice to 50£¬000 clients worldwide representing 1£¬500 distinct organizations£¬ deliver over 150 consulting engagements a year£¬ and hold more than 20 events that draw in over 8£¬000 attendees. Our clients include executives from companies as technology vendors£¬ vertical information technology users£¬ as well as professionals from professional service companies£¬ the investment community and government agencies. Our mission is simple and clear£º we help our clients make better business decisions. For more information£¬ please visit our website at http£º//

About EnfoDesk
EnfoDesk is an industrial data base for subscription offered by Analysys International. It aims to help you perceive opportunities and risks in the Internet age with online database search£¬ analyst interaction£¬ market alarms and other functions. EnfoDesk can help you get information in time and know more about£º
The business mode and trend of the Internet and mobile web market
The trend in policy towards the Internet and Internetized market
The activities and preferences of Internet and mobile web users
The potential clients and commercial opportunities
The more valuable partners and cooperation mode
The trend and effects of e-marketing

Contact Us
Benjamin Wen
Tel£º +86-10-6466-6565 ext.246
Fax£º +86-10-6466-8599