According to statistics recently released by EnfoDesk£¬ Analysys International£¬ 450 Million people use mobile internet in China reached and the market has created 30.6 Billion Yuan by Q1£¬ 2012.
As for revenue£¬ the greatest changes in Q1£¬ 2012 is the rapid development of mobile shopping. In 2011£¬ the revenue was 10.81 billion Yuan£¬ while in Q1£¬ 2012£¬ the revenue has reached 10.5 billion Yuan£¬ almost the same with the total revenue of last year.
As for the whole mobile internet market£¬ with mobile application market in particular£¬ currently three cash sources are VC£¬ users' payment and traditional advertisers. Among them£¬ VC is the main contributor. As a whole£¬ with increase of traffic and rich data in the whole market£¬ traditional advertisers may contribute much more. With more and more orders and purchase by mobile phones£¬ this part of data will draw more concern from traditional advertisers.
In the long run£¬ the rapid development of mobile marketing and the growth of mobile electronic shops will be the key for the whole market to remove the bottleneck.
The industrial analyses£¬ provided by Analysys International£¬ mainly reflect the current situation£¬ trend£¬ inflection point£¬ commercial law and manufacturers' situation. The figures and statistics are drawn by adopting a unique industrial analysis model combined with the research and study methods used by market£¬ industry and manufactures. All the data are based on industrial macro and historical data£¬ seasonal end-users' and business information.
It is believed that data concluded from research into market and trade is within acceptable errors. It can reflect the trend and commercial laws accurately.
Results obtained by the means of professional research methods are for reference. The actual data can be obtained by checking on financial report issued by manufacturers.
About Analysys International
Analysys International is a leading advisor on the technology£¬ media and telecom (TMT) industries in China. We provide data£¬ information and advice to 50£¬000 clients worldwide representing 1£¬500 distinct organizations£¬ deliver over 150 consulting engagements a year£¬ and hold more than 20 events that draw in over 8£¬000 attendees. Our clients include executives from companies as technology vendors£¬ vertical information technology users£¬ as well as professionals from professional service companies£¬ the investment community and government agencies. Our mission is simple and clear£º we help our clients make better business decisions. For more information£¬ please visit our website at http£º//english.analysys.com.cn.
EnfoDesk is an industrial data base for subscription offered by Analysys International. It aims to help you perceive opportunities and risks in the Internet age with online database search£¬ analyst interaction£¬ market alarms and other functions. EnfoDesk can help you get information in time and know more about£º
The business mode and trend of the Internet and mobile web market
The trend in policy towards the Internet and Internetized market
The activities and preferences of Internet and mobile web users
The potential clients and commercial opportunities
The more valuable partners and cooperation mode
The trend and effects of e-marketing