Analysys International: Android Took 76.7% China¡¯s Smartphone Market 2012Q1

According to the Quarterly Survey of Chinese Mobile Terminal Market£¬ the market share of Android OS mobile has risen for a consecutive 5 quarters.

The Quarterly Survey shows that the market share of smartphone with Android is 76.7% by Q1£¬ 2012. The market share rises by 10% on average each quarter. With more developed smartphone on the market£¬ the average price of Android OS smartphone has dropped to 1£¬670 Yuan.


Considering off-line traditional mobile phone sales channel£¬ EnfoDesk Analysys International believes that thanks to its open source which attract many manufacturers and to the increment period of Chinese smartphone market and 3G businesses the market share of smartphone with Android keep rising. In consideration of manufacturers' performance at present and their influence£¬ EnfoDesk believes that£º

First£¬ the existing eco-system with applications and Android's open source attract new participants from industries. The entry of the Internet that keeps reducing the price makes market competition even fiercer. With ever going down price£¬ bargaining space within channels among traditional enterprises is threatened.

Second£¬ fragmentation of Android system tends to be aggravated. In order to avoid homogenization£¬ traditional manufacturers redevelop Android system. As a result£¬ applications have to be updated and the cost of research and development gradually rise.

Finally£¬ at the moment the sales mainly come from medium and low domestic terminals. The enterprises keep investing in product line of 3G smartphone. Meanwhile£¬ even market share of global bands continue to drop£¬ their product line gets shorten. They put their energy in the research and development of 4G. With the arrival of 4G£¬ mobile terminal market will get another round of reshuffle.

Research Statement
The industrial analyses£¬ provided by Analysys International£¬ mainly reflect the current situation£¬ trend£¬ inflection point£¬ commercial law and manufacturers' situation. The figures and statistics are drawn by adopting a unique industrial analysis model combined with the research and study methods used by market£¬ industry and manufactures. All the data are based on industrial macro and historical data£¬ seasonal end-users' and business information.

It is believed that data concluded from research into market and trade is within acceptable errors. It can reflect the trend and commercial laws accurately.
Results obtained by the means of professional research methods are for reference. The actual data can be obtained by checking on financial report issued by manufacturers.

About Analysys International
Analysys International is a leading advisor on the technology£¬ media and telecom (TMT) industries in China. We provide data£¬ information and advice to 50£¬000 clients worldwide representing 1£¬500 distinct organizations£¬ deliver over 150 consulting engagements a year£¬ and hold more than 20 events that draw in over 8£¬000 attendees. Our clients include executives from companies as technology vendors£¬ vertical information technology users£¬ as well as professionals from professional service companies£¬ the investment community and government agencies. Our mission is simple and clear£º we help our clients make better business decisions. For more information£¬ please visit our website at http£º//

About EnfoDesk
EnfoDesk is an industrial data base for subscription offered by Analysys International. It aims to help you perceive opportunities and risks in the Internet age with online database search£¬ analyst interaction£¬ market alarms and other functions. EnfoDesk can help you get information in time and know more about£º
The business mode and trend of the Internet and mobile web market
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The activities and preferences of Internet and mobile web users
The potential clients and commercial opportunities
The more valuable partners and cooperation mode
The trend and effects of e-marketing