Analysys International: Tencent Lead China Client Online Game Market 2012Q1

¡¡¡¡According to the Seasonal Survey of Chine Online Game Market 2012Q1£¬ the revenue of China online game market in Q1 was 11.27 Billion Yuan. The top three companies were Tencent£¬ Netease and SNDA. All together£¬ they occupied 67% market share.


¡¡¡¡The Spring Festival fell on Q1£¬ which is a traditional peak season. Manufacturers adopted various tactics in their promotions to increase their revenue in the beginning of 2012. EnfoDesk£¬ Analysys International finds that there was no change in the ranking and Tencent continued to lead the market with absolute strength.

¡¡¡¡Detailed information is as follows£º

¡¡¡¡Cross Fire and Dungeons and the Warriors are two chief contributors to Tencent's revenue in Q1. In Cross Fire£¬ a new documentary "Wrath of the Titans" was provided in Q1 with complement of new maps and equipment. Such a move satisfied needs of young game users and guaranteed top 1 position in current client online game market. Dungeons and the Warriors also offered updated version and had a bumper harvest. What is worthy of our attention is that League of Legends enjoyed a remarkable growth in its revenue£¬ which could be another driving force for Tencent client games in 2012.

¡¡¡¡About Netease£¬ WOW enjoyed a steady concern from users since its updating in Q1. At present£¬ its number of users doesn't come down as predicted because its core user group was stable. Fantasy Westward Journey continued to perform well. As a product enjoying a decade development£¬ its competitiveness in the market was admirable.

¡¡¡¡SNDA made promotions for its Legend series and Dragon Nest in Q1. On the whole£¬ Dragon Nest had satisfying revenue and was a main contributor to SNDA's revenue. The role of SNDA game is sensitive to SNDA platform since SNDA Online quitted the market. A masterpiece is badly needed while its popular products perform well.

¡¡¡¡In a word£¬ promotions made by each manufacturer were effective. Cyou's the Condor & the Lovers and Perfect World' Zhuxian Prequel" both performed well. The revenue growth in Q1 was promoted by each manufacturer.

¡¡¡¡Research Statement
¡¡¡¡The industrial analyses£¬ provided by Analysys International£¬ mainly reflect the current situation£¬ trend£¬ inflection point£¬ commercial law and manufacturers' situation. The figures and statistics are drawn by adopting a unique industrial analysis model combined with the research and study methods used by market£¬ industry and manufactures. All the data are based on industrial macro and historical data£¬ seasonal end-users' and business information.

¡¡¡¡It is believed that data concluded from research into market and trade is within acceptable errors. It can reflect the trend and commercial laws accurately.
¡¡¡¡Results obtained by the means of professional research methods are for reference. The actual data can be obtained by checking on financial report issued by manufacturers.

¡¡¡¡About Analysys International
¡¡¡¡Analysys International is a leading advisor on the technology£¬ media and telecom (TMT) industries in China. We provide data£¬ information and advice to 50£¬000 clients worldwide representing 1£¬500 distinct organizations£¬ deliver over 150 consulting engagements a year£¬ and hold more than 20 events that draw in over 8£¬000 attendees. Our clients include executives from companies as technology vendors£¬ vertical information technology users£¬ as well as professionals from professional service companies£¬ the investment community and government agencies. Our mission is simple and clear£º we help our clients make better business decisions. For more information£¬ please visit our website at http£º//english.analysys.com.cn.

¡¡¡¡About EnfoDesk
¡¡¡¡EnfoDesk is an industrial data base for subscription offered by Analysys International. It aims to help you perceive opportunities and risks in the Internet age with online database search£¬ analyst interaction£¬ market alarms and other functions. EnfoDesk can help you get information in time and know more about£º
¡¡¡¡The business mode and trend of the Internet and mobile web market
¡¡¡¡The trend in policy towards the Internet and Internetized market
¡¡¡¡The activities and preferences of Internet and mobile web users
¡¡¡¡The potential clients and commercial opportunities
¡¡¡¡The more valuable partners and cooperation mode
¡¡¡¡The trend and effects of e-marketing