|Analysys International: Client Online Game Market Created 11.26 Billion Yuan 2012Q1
|¡¡¡¡According to the Seasonal Survey of China Online Game Market 2012Q1£¬ EnfoDesk£¬ Analysys International£¬ the revenue of China online game market was 11.26 billion Yuan in Q1£¬ 2012£¬ with a sequential growth rate being 9.5% and a year-on-year increase of 33%.
¡¡¡¡EnfoDesk shows that companies carried out promotions in Q1£¬ a traditional peak season£¬ which lead to the increase of the whole market. The growth was mainly from the popular products. The number of online game users and online market saw great changes around the Spring Festival. The market took on the following features in Q1£º
¡¡¡¡First£¬ Tencent games lead the market. Tencent games continued to lead the market in Q1. Its Cross Fire was clear ahead of the market with estimated revenue being 1.32 Billion Yuan. Its other games also ranked ahead with remarkable strength.
¡¡¡¡Second£¬ it takes time for new games to lead the market. Manufacturers' chief revenue came from stabilized existing products. Even though they kept developing new games or agency£¬ it still takes time for new games to lead the market in consideration of the development in Q1.
¡¡¡¡Finally£¬ next round of competition is coming. With the end of vibration of client game market£¬ market competition tended to be deeper. For example£¬ the companies adopted combinations most of the time during their promotion in Q1. They took core users' behavior pattern into consideration and further developed users' ARPU. Meanwhile£¬ major manufacturers such as Tencent£¬ Cyou£¬ SNDA carried out strategic deployment with products as its core. Next round of competition in client game market is coming.
¡¡¡¡Following exploration and transition in 2011£¬ Chinese client online game market has entered into a new phase of development. Changes will be the key word in next few years. EnfoDesk£¬ Analysys International predicts that the growth rate of Q2 will come down slightly because of the beginning of the semester and decline of users' demand£¬ etc.
¡¡¡¡The industrial analyses£¬ provided by Analysys International£¬ mainly reflect the current situation£¬ trend£¬ inflection point£¬ commercial law and manufacturers' situation. The figures and statistics are drawn by adopting a unique industrial analysis model combined with the research and study methods used by market£¬ industry and manufactures. All the data are based on industrial macro and historical data£¬ seasonal end-users' and business information.
¡¡¡¡It is believed that data concluded from research into market and trade is within acceptable errors. It can reflect the trend and commercial laws accurately.
¡¡¡¡Results obtained by the means of professional research methods are for reference. The actual data can be obtained by checking on financial report issued by manufacturers.
¡¡¡¡About Analysys International
¡¡¡¡Analysys International is a leading advisor on the technology£¬ media and telecom (TMT) industries in China. We provide data£¬ information and advice to 50£¬000 clients worldwide representing 1£¬500 distinct organizations£¬ deliver over 150 consulting engagements a year£¬ and hold more than 20 events that draw in over 8£¬000 attendees. Our clients include executives from companies as technology vendors£¬ vertical information technology users£¬ as well as professionals from professional service companies£¬ the investment community and government agencies. Our mission is simple and clear£º we help our clients make better business decisions. For more information£¬ please visit our website at http£º//english.analysys.com.cn.
¡¡¡¡EnfoDesk is an industrial data base for subscription offered by Analysys International. It aims to help you perceive opportunities and risks in the Internet age with online database search£¬ analyst interaction£¬ market alarms and other functions. EnfoDesk can help you get information in time and know more about£º
¡¡¡¡The business mode and trend of the Internet and mobile web market
¡¡¡¡The trend in policy towards the Internet and Internetized market
¡¡¡¡The activities and preferences of Internet and mobile web users
¡¡¡¡The potential clients and commercial opportunities
¡¡¡¡The more valuable partners and cooperation mode
¡¡¡¡The trend and effects of e-marketing