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| Analysys International: China Online Search Operators Enjoyed a Stable Market Structure2012Q1 |
| 2012-05-23 0 |
¡¡¡¡According to the Seasonal Survey of China Online Search Market 2012Q1£¬ Baidu£¬ Google China and Sogou respectively represented 78.5%£¬ 16.6% and 2.8% market share in China online search market in Q1£¬ 2012.
¡¡¡¡EnfoDesk£¬ Analysys International holds that China online search market kept a stable competition layout in terms of its revenue share. As it is shown above£¬ Baidu£¬ Google China and Sogou accounted for 78.5%£¬ 16.6% and 2.8% market share respectively.
¡¡¡¡Baidu continued to enjoy a steady market share. Its revenue represented 78.5% of China online search market in Q1£¬ 2012. Baidu's functions in its media were brought into play gradually through its product deployment. Mixture of various promotional products improved branding advertisers' service and further increased advertiser's APPU. As a result£¬ its revenue increased. Google China kept a stable market share£¬ reaching 16.6% in Q1£¬ 2012.
¡¡¡¡With its new strategy "Triple Arrows"£¬ Sogou enjoyed a stable growth in its ads revenue. It took up 2.8% market share in China online search market in Q1£¬ 2012£¬ ranking 3rd among others. Soso£¬ promoted by community service£¬ is committed to satisfy Internet and mobile internet users' search needs for community products.
¡¡¡¡Research Statement
¡¡¡¡The industrial analyses£¬ provided by Analysys International£¬ mainly reflect the current situation£¬ trend£¬ inflection point£¬ commercial law and manufacturers' situation. The figures and statistics are drawn by adopting a unique industrial analysis model combined with the research and study methods used by market£¬ industry and manufactures. All the data are based on industrial macro and historical data£¬ seasonal end-users' and business information.
¡¡¡¡It is believed that data concluded from research into market and trade is within acceptable errors. It can reflect the trend and commercial laws accurately.
¡¡¡¡Results obtained by the means of professional research methods are for reference. The actual data can be obtained by checking on financial report issued by manufacturers.
¡¡¡¡About Analysys International
¡¡¡¡Analysys International is a leading advisor on the technology£¬ media and telecom (TMT) industries in China. We provide data£¬ information and advice to 50£¬000 clients worldwide representing 1£¬500 distinct organizations£¬ deliver over 150 consulting engagements a year£¬ and hold more than 20 events that draw in over 8£¬000 attendees. Our clients include executives from companies as technology vendors£¬ vertical information technology users£¬ as well as professionals from professional service companies£¬ the investment community and government agencies. Our mission is simple and clear£º we help our clients make better business decisions. For more information£¬ please visit our website at http£º//english.analysys.com.cn.
¡¡¡¡About EnfoDesk
¡¡¡¡EnfoDesk is an industrial data base for subscription offered by Analysys International. It aims to help you perceive opportunities and risks in the Internet age with online database search£¬ analyst interaction£¬ market alarms and other functions. EnfoDesk can help you get information in time and know more about£º
¡¡¡¡The business mode and trend of the Internet and mobile web market
¡¡¡¡The trend in policy towards the Internet and Internetized market
¡¡¡¡The activities and preferences of Internet and mobile web users
¡¡¡¡The potential clients and commercial opportunities
¡¡¡¡The more valuable partners and cooperation mode
¡¡¡¡The trend and effects of e-marketing
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