Analysys International: Accumulated Accounts of Chinese Mobile Maps Exceeded 130 Million in Q4 2011

¡¡¡¡According to Seasonal Survey of Chinese Mobile Maps Client in Q4 2011£¬ provided by EnfoDesk£¬ Analysys International£¬ the number of accumulated accounts was 135 million by the end of 2011£¬ with a sequential growth rate being 34.6%.


¡¡¡¡AutoNavi Map£¬ Google Map and Baidu Map occupied respectively 25.5%£¬ 25.3% and 11.7% market share and were top 3 in terms of the number of accumulated accounts. AutoNavi Map climbed to the first place from the second in Q3 and Baidu map also jumped into top 3 from the fifth place in Q3.


¡¡¡¡EnfoDesk finds that thanks to constant channel operation£¬ especially business resources of Autonavi£¬ Autonavi Map following intensive promotions of mobile phone in Q3 (in July and Aug) and promotions in Q4 (in Oct) took 1st place for the first time in mobile  maps client market in China in terms of market share of accumulated accounts with insignificant strength (Google Map is generally erased in genuine Android mobile phones due to business and policy).

¡¡¡¡On the other hand£¬ Google Map is the only preinstalled map navigation app in iPhone. Its strong branding allows Google Map to dominate domestic application stores ofAndroid products. It ranked No.1 in mobile maps and navigation. The second place was occupied by AutoNavi Map. Baidu Map with its brand influence and favorable user experience quickly mount to Top 3.

¡¡¡¡EnfoDesk holds that AutoNavi Map and Google Map have established its user group and formed 1st tier in mobile phone map market. Even Baidu map develops quickly£¬ it couldn't overthrow 1st tier manufactures in the short run. With weak power£¬ the market share of Nokia map might further come down. The competition may focus on 2nd tier (No. 3 to No. 6) in future market£¬ and Soso map and Sogou Map in 3rd tier have potentials to overrun those in 2nd tier. There will be a cut-throat competition in Chinese mobile maps market in 2012.

¡¡¡¡Research Definition£º
¡¡¡¡Mobile Maps£º refers to online map browse and inquiry services done by client terminal of a mobile phone£¬ to be more precise£º map browse£¬ interest search£¬ nearby facilities search£¬ dynamic transport service£¬ and self-position inquiry etc. Typical mobile phone map products are AutoNavi Map£¬ Google Map and Baidu Map etc.
¡¡¡¡Note£º The above definition is based on different brands and only calculates smartphone systems£¬ excluding non-smartphone systems such as SymbianS60 or lower version£¬ MTK. Java and others£¬ mobile phone navigation client terminal (local) and mobile phone social applications etc.

¡¡¡¡The Number of Accumulated Accounts£º the number of accounts which log on and use online mobile phone client software at least once.

¡¡¡¡The Number of Active Accounts£º The number of accounts which use at least once online mobile phone client software within a quarter.

¡¡¡¡Research Statement
¡¡¡¡The industrial analyses£¬ provided by Analysys International£¬ mainly reflect the current situation£¬ trend£¬ inflection point£¬ commercial law and manufacturers' situation. The figures and statistics are drawn by adopting a unique industrial analysis model combined with the research and study methods used by market£¬ industry and manufactures. All the data are based on industrial macro and historical data£¬ seasonal end-users' and business information.

¡¡¡¡It is believed that data concluded from research into market and trade is within acceptable errors. It can reflect the trend and commercial laws accurately.
¡¡¡¡Results obtained by the means of professional research methods are for reference. The actual data can be obtained by checking on financial report issued by manufacturers.

¡¡¡¡About Analysys International
¡¡¡¡Analysys International is a leading advisor on the technology£¬ media and telecom (TMT) industries in China. We provide data£¬ information and advice to 50£¬000 clients worldwide representing 1£¬500 distinct organizations£¬ deliver over 150 consulting engagements a year£¬ and hold more than 20 events that draw in over 8£¬000 attendees. Our clients include executives from companies as technology vendors£¬ vertical information technology users£¬ as well as professionals from professional service companies£¬ the investment community and government agencies. Our mission is simple and clear£º we help our clients make better business decisions. For more information£¬ please visit our website at http£º//english.analysys.com.cn.

¡¡¡¡About EnfoDesk
¡¡¡¡EnfoDesk is an industrial data base for subscription offered by Analysys International. It aims to help you perceive opportunities and risks in the Internet age with online database search£¬ analyst interaction£¬ market alarms and other functions. EnfoDesk can help you get information in time and know more about£º
¡¡¡¡The business mode and trend of the Internet and mobile web market
¡¡¡¡The trend in policy towards the Internet and Internetized market
¡¡¡¡The activities and preferences of Internet and mobile web users
¡¡¡¡The potential clients and commercial opportunities
¡¡¡¡The more valuable partners and cooperation mode
¡¡¡¡The trend and effects of e-marketing