|Analysys International: Competition Grew More Fierce in China Online Video 2nd tier 2011Q4
|¡¡¡¡According to the statistics recently released by EnfoDesk Analysys International£¬ Youku£¬ Tudou and Sohu video kept top 3 in China online video ad market.
¡¡¡¡Youku£¬ Tudou and Sohu Video kept top 3 in online video market. Youku held the 1st place with absolute strengths£¬ while the gap between Tudou and Sohu TV grew narrower.
¡¡¡¡In 2nd tier£¬ iQiyi took the fourth place with a rapid growth and most remarkable performances in 2nd tier. iFeng Video prioritized its video services since the end of 2010 and witnessed a remarkable returns in Q4£¬2011. Additionally£¬ Funshion saw a rapid growth in its online ad which occupied 3.7% market share. Funshion will make greater efforts in the vertical segment market that enjoys a potential huge market. Its efforts will make an effective contribution to its ad revenue.
¡¡¡¡Online Video refers to the File that could be played and viewed on line£¬ in the format of WMV£¬ RM£¬ RMVB£¬ FLV£¬ MOV and other stream media formats. Here "online" includes two ways£º by the means of browser or client software.
¡¡¡¡Online Video Ads Revenue is calculated against enterprises' actual revenue of this quarter. This report just computes the revenue of film ads£¬ graphic ads and other forms of ads.
¡¡¡¡The industrial analyses£¬ provided by Analysys International£¬ mainly reflect the current situation£¬ trend£¬ inflection point£¬ commercial law and manufacturers' situation. The figures and statistics are drawn by adopting a unique industrial analysis model combined with the research and study methods used by market£¬ industry and manufactures. All the data are based on industrial macro and historical data£¬ seasonal end-users' and business information.
¡¡¡¡It is believed that data concluded from research into market and trade is within acceptable errors. It can reflect the trend and commercial laws accurately.
¡¡¡¡Results obtained by the means of professional research methods are for reference. The actual data can be obtained by checking on financial report issued by manufacturers.
¡¡¡¡About Analysys International
¡¡¡¡Analysys International is a leading advisor on the technology£¬ media and telecom (TMT) industries in China. We provide data£¬ information and advice to 50£¬000 clients worldwide representing 1£¬500 distinct organizations£¬ deliver over 150 consulting engagements a year£¬ and hold more than 20 events that draw in over 8£¬000 attendees. Our clients include executives from companies as technology vendors£¬ vertical information technology users£¬ as well as professionals from professional service companies£¬ the investment community and government agencies. Our mission is simple and clear£º we help our clients make better business decisions. For more information£¬ please visit our website at http£º//english.analysys.com.cn.
¡¡¡¡EnfoDesk is an industrial data base for subscription offered by Analysys International. It aims to help you perceive opportunities and risks in the Internet age with online database search£¬ analyst interaction£¬ market alarms and other functions. EnfoDesk can help you get information in time and know more about£º
¡¡¡¡The business mode and trend of the Internet and mobile web market
¡¡¡¡The trend in policy towards the Internet and Internetized market
¡¡¡¡The activities and preferences of Internet and mobile web users
¡¡¡¡The potential clients and commercial opportunities
¡¡¡¡The more valuable partners and cooperation mode
¡¡¡¡The trend and effects of e-marketing