Analysys International: China B2C Growth Slowed Down in 2011Q3

According to the Seasonal Survey of China B2C Market in Q3 2011, released by EnfoDesk, Analysys International, trade volume of China B2C market was 6.21 Billion Yuan in Q3, 2011, with a sequential growth rate being 15% and a year-on-year increase of 137%.



As the same as the predication last quarter, the growth of China B2C market slowed down in Q3. Most manufactures didn't witness a satisfactory growth rate in the traditional peak season. For some manufactures, their trade volume even dropped.


Analysys International believes that the sluggish market is resulted from several reasons:

First, capital market began to take prudent attitude towards e-business projects, which increased e-business financing risk and difficulty.

Second, group-buying internet model increased the cost of e-business and made B2C enterprises' operation even more difficult.

Finally, the shortage of innovated applications hardly maintained user's activity.
Analysys International holds that the growth of China B2C market will drop compared with last year and even there's a boom in Q4, one cannot turn around the decline.


Research Definitions

Online Retail refers to the retails accomplished by enterprises through internet. The buyers refer to individual online buyers. The two parties, sellers and buyers use online applications to realize information searching (information flow), transaction (capital flow) and delivery (logistics) and etc.


B2C Online Retail refers to a business model by which enterprises sell their products to consumers with the aid of network. Usually, statistics excludes retails realized through the platform built by manufactures themselves.


C2C refers to a business model by which enterprises provide online transaction platform to realize transactions between users.


Research Statement
The industrial analyses, provided by Analysys International, mainly reflect the current situation, trend, inflection point, commercial law and manufacturers' situation. The figures and statistics are drawn by adopting a unique industrial analysis model combined with the research and study methods used by market, industry and manufactures. All the data are based on industrial macro and historical data, seasonal end-users' and business information.


It is believed that data concluded from research into market and trade is within acceptable errors. It can reflect the trend and commercial laws accurately.
Results obtained by the means of professional research methods are for reference. The actual data can be obtained by checking on financial report issued by manufacturers.


About Analysys International
Analysys International is a leading advisor on the technology, media and telecom (TMT) industries in China. We provide data, information and advice to 50,000 clients worldwide representing 1,500 distinct organizations, deliver over 150 consulting engagements a year, and hold more than 20 events that draw in over 8,000 attendees. Our clients include executives from companies as technology vendors, vertical information technology users, as well as professionals from professional service companies, the investment community and government agencies. Our mission is simple and clear: we help our clients make better business decisions. For more information, please visit our website at


About EnfoDesk
EnfoDesk is an industrial data base for subscription offered by Analysys International. It aims to help you perceive opportunities and risks in the Internet age with online database search, analyst interaction, market alarms and other functions. EnfoDesk can help you get information in time and know more about:
The business mode and trend of the Internet and mobile web market
The trend in policy towards the Internet and Internetized market
The activities and preferences of Internet and mobile web users
The potential clients and commercial opportunities
The more valuable partners and cooperation mode
The trend and effects of e-marketing


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