Analysys International: Baidu’s Share Kept Growth in China Internet Search Market in 2011Q3

Accroding to the Seasonal Survey of China Internet Search Market in Q3, 2011, released by EnfoDesk, Analysys International, Baidu occupied 78.2% market share in Q3, 2011, followed by Google China with its market share representing 17.2%.




Analysys international holds that China internet search revenue market remained a stable competition layout in Q3, 2011.


Baidu's market share increased further in Q3, 2011. Main contributors to this growth came from the increase of ads budget with ever growing traffic. On the other hand, the improvement of Phoenix platform enhanced users' experience and increased advertisers' investment. At the same time, Baidu offered services for internet layout related to traditional off-line services and made the ads form fully developed. Its improvement on precise matching services won more clients' recognition, which laid a good foundation for its growth in future. The drop of Google China entered into a stable phase. In Q3, its market share dropped by 17.8%.

Sogou's revenue kept a rapid growth. Advertisers thought high of synergistic effects resulted from the layout of Sogou's 3 major services. Synergistic services would bring about more profit. Soso emphasized synergistic effects of online search and community search, plus its large user group from Tencent, it further cultivated user's habit to increase users' fidelity.

Research Statement

The industrial analyses, provided by Analysys International, mainly reflect the current situation, trend, inflection point, commercial law and manufacturers' situation. The figures and statistics are drawn by adopting a unique industrial analysis model combined with the research and study methods used by market, industry and manufactures. All the data are based on industrial macro and historical data, seasonal end-users' and business information.

It is believed that data concluded from research into market and trade is within acceptable errors. It can reflect the trend and commercial laws accurately.

Results obtained by the means of professional research methods are for reference. The actual data can be obtained by checking on financial report issued by manufacturers.

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About EnfoDesk

EnfoDesk is an industrial data base for subscription offered by Analysys International. It aims to help you perceive opportunities and risks in the Internet age with online database search, analyst interaction, market alarms and other functions. EnfoDesk can help you get information in time and know more about:

The business mode and trend of the Internet and mobile web market

The trend in policy towards the Internet and Internetized market

The activities and preferences of Internet and mobile web users

The potential clients and commercial opportunities

The more valuable partners and cooperation mode

The trend and effects of e-marketing

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