Analysys International: Baidu Occupied 76% Revenue of China Internet Search Market in 2011Q2

The statistics from EnfoDesk, the Seasonal Survey of China Internet Search Market in Q2, 2011, released by Analysys International, shows that Baidu has occupied 75.9% revenue share in Q2, 2011. Google China, which ranks second continued to move downwards, only occupied 18.9% revenue share.

 

 

Analysys International holds that China internet search revenue maintained a steady competition layout in Q2, 2011.

 

The campaign of Baidu Marketing throughout China was launched In Q2, 2011, covering 6 economic zones including Northern, Southern, Eastern, Northwestern , Southwestern and Central China. Such a move spread marketing knowledge to small and medium sized advisers and lower the threshold of search marketing. Besides, Baidu management system of search promotion ¡°Nirvana- New Phoenix Nest¡± has been put on line. This system increases the efficiency of management over search promotion and simplifies management system. It is easier to make search promotions and therefore helps advertisers save a lot of time and effort.

 

Meantime, Baidu will seek diverse development in advertising with synergetic effects of content related ad, web union promotion, Baidu TV and Grand Media. This progress will guaranty a steady and continual growth of future business.

 

The drop of Google China was in a steady phase. It fell slightly in Q2, occupying only 18.9% revenue share.

 

Sogou with its input method, browser and internet search increases users¡¯ online efficiency, thus accumulating a certain number of users. Its share increased quarterly, reaching 2.4% market share in Q2.

 

  

Tencent Soso, adopting its big community search concept gradually opens up associated vertical market. In Q2, Soso Union was officially on line. Its strong advantages in users and up to 80% commission fee will hold a strong attraction.

 

Research Statement

The industrial analyses, provided by Analysys International, mainly reflect the current situation, trend, inflection point, commercial law and manufacturers¡¯ situation. The figures and statistics are drawn by adopting a unique industrial analysis model combined with the research and study methods used by market, industry and manufactures. All the data are based on industrial macro and historical data, seasonal end-users¡¯ and business information.

 

It is believed that data concluded from research into market and trade is within acceptable errors. It can reflect the trend and commercial laws accurately.

Results obtained by the means of professional research methods are for reference. The actual data can be obtained by checking on financial report issued by manufacturers.

 

About Analysys International

Analysys International is a leading advisor on the technology, media and telecom (TMT) industries in China. We provide data, information and advice to 50,000 clients worldwide representing 1,500 distinct organizations, deliver over 150 consulting engagements a year, and hold more than 20 events that draw in over 8,000 attendees. Our clients include executives from companies as technology vendors, vertical information technology users, as well as professionals from professional service companies, the investment community and government agencies. Our mission is simple and clear: we help our clients make better business decisions. For more information, please visit our website at http://english.analysys.com.cn.

 

About EnfoDesk

EnfoDesk is an industrial data base for subscription offered by Analysys International. It aims to help you perceive opportunities and risks in the Internet age with online database search, analyst interaction, market alarms and other functions. Enfodesk can help you get information in time and know more about:

The business mode and trend of the Internet and mobile web market

The trend in policy towards the Internet and Internetized market

The activities and preferences of Internet and mobile web users

The potential clients and commercial opportunities

The more valuable partners and cooperation mode

The trend and effects of e-marketing

 

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Benjamin Wen

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