Analysys International: Youku and Tudou Kept Leading China Online Video Market in Q1, 2011

According to Enfodesk recently released by Analysys International, Youku, Tudou and Sohu Video were top 3 enterprises in respect of China online video revenue.


Youku and Tudou continued to lead China online video market, however other enterprises shouldn't be underestimated. Sohu Video with its strong marketing efforts and cross resources is narrowing down the difference. PPTV gained 250 Million dollar investment to enhance its techniques, content and promotion. Its positive impact will be reflected in Q2. Relying on Baidu's strong promotion resources, has seen a rapid growth in its users during one year. Such a growth will in return increase its ad revenue. Along with Phoenix new media, Xunlei and other enterprises that feature video concept having entered or going to enter into foreign market, the competition of China online video will take on various aspects.

In addition, video websites launched fee business in Q1 and established Pay Video Website Union to promote its business. In the competition of pay video market, apart from website's promotion, technical test, the easy payment channel and cooperation are key factors to finally decide video website' s revenue.

Note: Since Q1, 2010, Analysys International has broadened the research scope of online video market volume in its seasonal survey of online video market. The expanded research scope includes the manufactures that provide video sharing, P2P stream media and online films.

For more information about China online video market, please review the Enfodesk by Analysys International or contact the Customer Service of Analysys International.

Research Definitions

Online Video refers to the File that could be played and viewed on line, in the format of WMV, RM, RMVB, FLV, MOV and other stream media formats. Here "online" includes two ways: by the means of browser or client software.

Online Video Ads Revenue is calculated against enterprises' actual revenue of this quarter. This report just computes the revenue of film ads, graphic ads and other forms of ads.

Research Statement

The industrial analyses, provided by Analysys International, mainly reflect the current situation, trend, inflection point, commercial law and manufacturers' situation. The figures and statistics are drawn by adopting a unique industrial analysis model combined with the research and study methods used by market, industry and manufactures. All the data are based on industrial macro and historical data, seasonal end-users' and business information.

It is believed that data concluded from research into market and trade is within acceptable errors. It can reflect the trend and commercial laws accurately.

Results obtained by the means of professional research methods are for reference. The actual data can be obtained by checking on financial report issued by manufacturers.

About Analysys International

Analysys International is a leading advisor on the technology, media and telecom (TMT) industries in China. We provide data, information and advice to 50,000 clients worldwide representing 1,500 distinct organizations, deliver over 150 consulting engagements a year, and hold more than 20 events that draw in over 8,000 attendees. Our clients include executives from companies as technology vendors, vertical information technology users, as well as professionals from professional service companies, the investment community and government agencies. Our mission is simple and clear: we help our clients make better business decisions. For more information, please visit our website at

About Enfodesk

Enfodesk is an industrial data base for subscription offered by Analysys International. It aims to help you perceive opportunities and risks in the Internet age with on-line database search, analyst interaction, market alarms and other functions. Enfodesk can help you get information in time and know more about:

The business mode and trend of the Internet and mobile web market

The trend in policy towards the Internet and Internetized market

The activities and preferences of Internet and mobile web users

The potential clients and commercial opportunities

The more valuable partners and cooperation mode

The trend and effects of e-marketing

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