Analysys International: Alipay Enjoyed Absolute Advantage in China 3rd Party Payment Market in Q1, 2011

According to EnfoDesk recently released by Analysys International, China third party online payment market remained a fairly high concentration. Alipay enjoyed an absolute advantage in the market with its 45.5% market share. Top 3 enterprises Alipay , Tenpay and online Unionpay have taken up 77.5% market share.


Analysys International finds that there was a slight change in the third party online payment market in Q1, 2011.

In the 2nd half of 2010, China Unionpay established Internet Business Unit and operated it as company. It integrated and managed all the internet payment business. From this quarter, all the business of Chinapay, Easylink Payment and Unionpay HQ have been put together, called "Online Unionpay". Among them, they took up respectively 30%, 30% and 40% transaction share. That's why the transaction value of "Online Unionpay" overran 99 bill and China PNR, ranking third following the integration. Unionpay' business grabs some market share of other payment enterprises. In the future, with the release of payment license and payment enterprises' growing investment, the competition in the payment market will be even intense. However, it will not affect the distribution of market share in the online payment market in the short term.

Research Definitions

The Third Party E-payment is a way of transaction that based on Internet and that it provides online (via internet) and off-line (via telephone and mobile phone) paying channels to help users and merchants with online currency payment, capital settlement, query statistics and other serial process. Those non-banking commercial organizations who conduct third party e-pay are named as third party e-pay providers.

Transaction Value is the value occurred when users make transactions with third party payment platform, including not only phone pay, net pay and users' consumption, but also the recharges to the users' account, account transfer with no consumption purpose and cash withdrawal.

Research Statement

The industrial analyses, provided by Analysys International, mainly reflect the current situation, trend, inflection point, commercial law and manufacturers' situation. The figures and statistics are drawn by adopting a unique industrial analysis model combined with the research and study methods used by market, industry and manufactures. All the data are based on industrial macro and historical data, seasonal end-users' and business information.

It is believed that data concluded from research into market and trade is within acceptable errors. It can reflect the trend and commercial laws accurately.

Results obtained by the means of professional research methods are for reference. The actual data can be obtained by checking on financial report issued by manufacturers.

About Analysys International

Analysys International is a leading advisor on the technology, media and telecom (TMT) industries in China. We provide data, information and advice to 50,000 clients worldwide representing 1,500 distinct organizations, deliver over 150 consulting engagements a year, and hold more than 20 events that draw in over 8,000 attendees. Our clients include executives from companies as technology vendors, vertical information technology users, as well as professionals from professional service companies, the investment community and government agencies. Our mission is simple and clear: we help our clients make better business decisions. For more information, please visit our website at

About Enfodesk

Enfodesk is an industrial data base for subscription offered by Analysys International. It aims to help you perceive opportunities and risks in the Internet age with on-line database search, analyst interaction, market alarms and other functions. Enfodesk can help you get information in time and know more about:

The business mode and trend of the Internet and mobile web market

The trend in policy towards the Internet and Internetized market

The activities and preferences of Internet and mobile web users

The potential clients and commercial opportunities

The more valuable partners and cooperation mode

The trend and effects of e-marketing

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