Analysys International: iPad Took 78.33% of China Tablet PC Market in Q1, 2011

According to the new findings of Enfodesk released by Analysys International, Apple iPad accounted for 78.33% share in the domestic tablet PC market, far ahead of others. It is followed by Samsung, with its market share being 5.12%.



What is worthy of mentioning is that even though Apple was far ahead of others in China tablet PC market in Q1, 2011.Its share was still less than 80%. However, iPad¡¯s market share is usually over 80% in the global market. The reason is as follows: in the domestic tablet PC market, in addition to Apple, we have more other manufacturers supplying a wide range of products, especially those less than thousand Yuan. Those products attract some users who don¡¯t place high demands. Moreover, the tablet PC like Eben, taking difference-making competition strategy could gain some market share and therefore make Apple¡¯s market share reduce.



Compared with Q4, 2010, more brands of tablet PC came into the market, including iPad2 produced by Apple, which has the same price with iPad. Owning to the release of iPad2 (Hong Kong) in April, the price of smuggled iPad kept reducing and its sales volume grew greatly. 4.41% market share was held by iPad2 among iPad series in Q1, 2011.


According to the newest findings provided by Analysys International, to cultivate consumers is the priority for tablet PC manufacturers at the moment, especially to smartphone manufacturers like Motorola. The sale channels of Tablet PC shouldn¡¯t be completely dependent on those of mobile phone. It is necessary to build brand experience center in some place.


Motorola Xoom, Lenovo LePad and other famous devices will exert an influence to the tablet PC market in April, 2011. Apple will meet more challenges when it further expands its market in China within a short period in the future.


Research Definitions


Tablet Personal Computer is short for Tablet PC. It is a small, portable and new mobile internet device accessible to the network. It has independent device OS and is able to expand its applications. The screen ranges from 5 to 11 inch. Touch screen or touch pen is served as a basic input device.


The Sales Volume is tablet PC manufacturers¡¯ sale volume in China, including some overseas brands whichare sold by a purchasing agency (OEM labeling products is regarded as the labeled brand. Some device manufacturers also sell some products to market abroad. This part of sales volume is not calculated in the said report).


Research Statement

The industrial analyses, provided by Analysys International, mainly reflect the current situation, trend, inflection point, commercial law and manufacturers¡¯ situation. The figures and statistics are drawn by adopting a unique industrial analysis model combined with the research and study methods used by market, industry and manufactures. All the data are based on industrial macro and historical data, seasonal end-users¡¯ and business information.


It is believed that data concluded from research into market and trade is within acceptable errors. It can reflect the trend and commercial laws accurately.

Results obtained by the means of professional research methods are for reference. The actual data can be obtained by checking on financial report issued by manufacturers.


About Analysys International

Analysys International is a leading advisor on the technology, media and telecom (TMT) industries in China. We provide data, information and advice to 50,000 clients worldwide representing 1,500 distinct organizations, deliver over 150 consulting engagements a year, and hold more than 20 events that draw in over 8,000 attendees. Our clients include executives from companies as technology vendors, vertical information technology users, as well as professionals from professional service companies, the investment community and government agencies. Our mission is simple and clear: we help our clients make better business decisions. For more information, please visit our website at


About Enfodesk

Enfodesk is an industrial data base for subscription offered by Analysys International. It aims to help you perceive opportunities and risks in the Internet age with on-line database search, analyst interaction, market alarms and other functions. Enfodesk can help you get information in time and know more about:

The business mode and trend of the Internet and mobile web market

The trend in policy towards the Internet and Internetized market

The activities and preferences of Internet and mobile web users

The potential clients and commercial opportunities

The more valuable partners and cooperation mode

The trend and effects of e-marketing


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